I’ve just had quite a few discussions lately about what makes a good blog and the best reference to quality blogging is in a post Mud Puppy had a while back. I read it from time to time as a good reminder. So here are the 4 C’s of blogging.

COMMUNITY

Invest — Your community will only be as good as the amount of effort you put into cultivating one. Get Involved.

Listen — It’s not about responding to every single comment—but it is about listening and facilitating

Cultivate — Give your community something to think about. Ask their opinions. Don’t provide all of the answers—let them fill in the blanks.

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CONSISTENCY

Find — Don’t know if you’ve “found your voice”? Then you haven’t. You’ll know the moment you do. And when it happens—Speak up!

Write — Talk about the things you care about. Be true to yourself.

Experiment — The Beatles experimented and evolved, yet they were still the one and only Beatles. Experiment—just do it consistently.

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CLARITY

See — You need to “see” where you want to go even if you don’t know how to get there. Having a definitive vision is everything.

Communicate — Your communication and conversation should be clear and articulate. Rambling doesn’t make for good conversation.

Vision ? Visionary — Don’t let the word vision scare you off. It doesn’t mean you need to be a genius—you just need to keep your eyes on the road.

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CONTENT

Frame — Your content will be as unique as the way you frame it. Don’t just report—have opinions and seek the opinions of otheres.

Share — People are hungry for knowledge and “know-how”. If you know something, share it.

Serve — Make no mistake. You are in the service industry. If your content offers no value—neither do you.

[originally from Logic + Emotion]