A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic.

The ad showed two auto mechanics accidentally kissing while eating the same candy bar and then ripping out some chest hair to do something “manly.” One of the alternate endings on the Snickers Web site showed the men attacking each other.

The Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation complained to the maker of Snickers, Hackettstown-based Masterfoods USA, a division of Mars Inc., which also makes M&M’s and other candies.                                               [ABC News]

Okay, I understand GLAAD’s point, so to offset commenters - yes, I get it. BUT, I have an alternative perspective.

This commercial is infact an honest and funny depiction of manliness. You think I’m kidding?

These two fellows, working on a car, encounter an awkward moment that challenges their masculinity. Out of their insecurity and desire to be seen in the context of who they are (men) they must rectify the situation and prove themselves (to each other).  

There is an intense desire of men to be seen for who they really are (especially amonst each other). The male code or credo has often been falsely labeled “homophobic” - to which I disagree. In the quest to embody masculinity (the way God intended it) we are called to shake off all that is feminine (or seeming homosexual). So is this mindset homophobic? No, it is strictly a desire to be all that we are in the face of a world that doesn’t want to see it happen.

[yes I am also aware that most worldly views of a manly man are false - but I'm not talking about a worldly perspective of what a man is - I'll define that in an upcoming blog]